Found Femdom: Mini Cooper

Ho…ly…Shit

When someone (please let me know if I can use your first name when submitting Found Femdom posts, I like to give credit) emailed me this link I had no idea I’d spend so much time checking out the features of a car. It’s Mini Canada’s Dominate Winter campaign.

minimain.jpg

Go ahead, click around the site. They come right out and say it. I’m wondering if they’re trying to appeal to submissive men or dominant women with this campaign.

When you click around the site you can choose the angle you want to see the car (assume the position) and click on various features of the Mini as the voiceover talks about kink just as much as the car itself. A few lines:

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“A heated windshield helps avoid lots of scraping..unless of course you enjoy lots of scraping.”

“…and avoid whiplash, but not the good kind of whiplash”

“…think of it as, consensual cornering.”

“…and who doesn’t like rubber and friction”.

“..heated seats… please insert your own double entendre

“Sadly, it takes the kink out of icy roads.”

Meanwhile she walks around the car spanking it, flogging it and playing with the antenna as seductively as one can. To hell with puppy or pony play, I wanna be a mini cooper (no small penis jokes please).

mini2.jpg

Do you think campaigns like this help or hurt the BDSM lifestyle? On one hand it shows that being a dominant woman isn’t something to be ashamed of, quite the opposite. Would you rather have a busty cheerleader showing off the car or a woman who appears to be confident and knows what she wants?

Thoughts?

10 Comments

Maybe they did a customer satisfaction survey and realized many of their loyal clients were introducing the mini to their submissives as a sex toy…..

I think they are taking a light-hearted approach to BDSM when using it as part of their marketing campaign. Turn a taboo into a social norm. They should solicit Madonna, she has a history of successful ploys in this arena.

VERY yummy found femdom.

So nice to meet you tonight! Thanks again for the beer and I hope to see you again soon.

-=Sakura

I first saw this two years ago. I must have spent an hour just clicking the various hot spots.

Yeah, yeah, I know – totally stereotyped image and all, but damn, she’s totally hot.

Lavender Scorpion June 5, 2008 at 12:24 am

I hate to complain, but uh.. she is a little limp-wristed with the implements.

The fashion is spot on though. 😉

hey axe,

The Mini is my dream car, i always knew i loved them for a reason!!!

…I need a catsuit.

I love the mini, top 5 fav car, and the add is awesome.

It was great hanging with you and your roomie last night, let’s not wait another month.

Ciao,
Marcello

I’m just sorry the default image of a dominant woman is always so pro-dommish. Skin tight shiny black vinyl, high heels, whip. Sigh.

But all dominant women dress like that when they are “domming” … don’t they? Of course they do dear.

Have you seen the Fishermens friend advert, I’m guessing it might be multinational as they are a UK lollie.

Two truckies, one shares the fishermens friends with the other. Suddenly walking towards them a tall woman in a red latex catsuit.
She smacks a truckie hard across the face sending him sprawling onto the floor.

I must say I am beginning to think that I might have to get a catsuit, obviously no self respecting Domme should be without one!

I first saw this two years ago. I must have spent an hour just clicking the various hot spots.

Oh, Tom, you spent hours clicking various hot spots did you? You must have been unlocked that day. 🙂

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